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  Service Service Rating Dating Service is perhaps the biggest and best known UK dating site…and even comes with a ‘make love happen’ guarantee!

Visit dating service Site Online Dating Review

Visit dating service SiteAs one the biggest and best known dating sites in the UK, is in a position to offer its ‘make love happen’ guarantee. If you sign up for an initial 6 month package (see below for prices) and then fail to find love with 6 months, they will give you another 6 months free. With a staggering 4.6 million UK profiles available you probably have a better chance of finding a number of potential ‘matches’ here than any other UK dating site. Equally, you have a good chance of someone perfect finding you too. claims to have created more than a million successful relationships worldwide. They are a substantial presence in the online dating circles across the globe, and this wealth of experience is reflected in their easy-to-use website design and search engine.

We feel deserves our strongest recommendation both as a general dating website but also for the more niche enquiries. The specifics of their search engine allow you not just to define that you would like, for example, a tall, blonde 25-35 beauty, but equally will let you narrow your search by appearance, lifestyle and background – all for free. Mutual matching (where only profiles of people matching your set of criteria and whom you match theirs), and sending and receiving ‘winks’ (an informal message of interest) is also free. To email or instant message other members, however, you must be a fully paid up member which also comes with significant bonus features, including allowing you to see who has been viewing your profile, which is great if you don’t want to spend hours trawling through hundreds of profiles. Members can also get MSN and text alerts to their mobiles when a new message arrives.

Getting started

To help you build your profile, you will initially fill in a substantial set of questions ranging from basics like your age, appearance, hobbies etc to more detailed information such as likes and dislikes, pets, and your diet! Equally you then get to fill in a quite a few defining details about who you would like to to meet, from their eye colour to their income and profession, and to rate how important these characteristics are to you. There are helpful hints along the way if your new to this or lacking in inspiration, especially when it comes to your description and ‘dating headline’ which can be a bit of a challenge.

Having filled in your profile you will able to add a photo (we highly recommend you do as this will increase viewing of your profile dramatically), and start searching. Basic search allows you choose gender, age and approximate location of other members, as well as letting you select only those with photos and those who are currently online. With so many members this will throw up a vast number of profiles, so thankfully (and unusually) lets you narrow this down by a series of lifestyle, appearance, and background questions – still all for free.

For specialist matches, such as sexuality, religion, education, body type etc, – because of its large database – is still able to offer a good range of prospects, making it a great all round service for most people.

Prices: The initial profile, photo upload, and profile searching is all free. If you wish to initiate contact with another member, other than by a ‘wink’ you will need to subscribe.

Membership costs:

  • 1 month: £22.80
  • 3 months: £45.65
  • 6 months: £65.25*

*The six month package is eligible for the ‘make love happen’ guarantee, so paying for 6 months will actually get you 12 if you meet the criteria (having a photo on your profile and contacting at least 5 other members a month for example – please see T&Cs for details) which represents excellent value for money at the equivalent to less than £5.45 a month.

Visit dating service Site Online Dating Customer Comments
Featured Customer Review

Maria from Cardiff, 17 February, 2009

I joined almost as a bit of a joke with some friends, but then I got kind of hooked when I started getting emails…I quickly found that there were a few I even fancied the look of and did the unthinkable and actually decided to meet one or two! I’ve now been seeing my boyfriend for two months and all is going well, but I do pop back into the site occasionally, just in case someone else catches my eye!

Value: Value Rating .Design: Design Rating .Service: Service Rating


Most Recent Customer Reviews

Clara from Surrey, 2 April, 2009

I signed up after my best friend admitted, in a drunken moment, that she’d met her husband-to-be on! I was impressed by the number of matches who were local to my area and so far am enjoying a bit of harmless flirting with a few by email. The site was very easy to use.

Value: Value Rating .Design: Design Rating .Service: Service Rating


Lisa from Arlington, 21 March, 2009

To be honest I kind of thought online dating was a bit like the desperately seeking ads in the paper, and a bit sad, and just thought at 33 I wasn’t quite ready for that. But then after a string of useless dates I just thought I’d take a little look at because I’d seen it advertised on TV. I was impressed at how many people were on there, and some of them well worth a second look – I thought it would be kind of full of painfully shy and, um, slightly unattractive people, but its not! Its a real ego boost when you get a dozen emails and its worth joining just for a bit of fun even if you’re not quite desperate yet!

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Flirty from Lake District, 16 February, 2009

I like that you can limit your search to men who think they will want children one day – saves a lot of false starts while you get to know someone well enough to broach that only to find they don’t have the same dreams as you do.

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Key Facts dating service Logo

1 month: £22.80
3 months:
6 months:

Also allows matching by:
Single parents

Free features: profile w/photo, good search facility. Upgrade for bonus features.

15 million worldwide
4.6 million in the UK

Contact: UK PR office
or email - Online Dating

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